Discuss the Process of Pretesting and Posttesting Advertising Copy

question 124

Essay

Discuss the process of pretesting and posttesting advertising copy.Include a list of methods used for pretesting and posting in you answer.Be sure to explain why marketers should pretest and posttest ad copy.

Understand the configuration and use of subforms and their role in displaying related record details.

Understand the Stroop effect and its implications on cognitive processes.

Recognize the concept and application of preattentive and attentive processes in perception.

Learn about the limitations and capacities of human attention, including the attentional blink and change blindness phenomena.

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Definitions:

Absolute Threshold

The minimum intensity of stimulation that must occur before you experience a sensation.

Sensory Threshold

The minimum level of stimulus intensity needed for a stimulus to be detected, marking the boundary between the sensory signal's absence and presence.

Extrasensory Perception

The claimed ability to gain information through means other than the known human senses.

Absolute Threshold

The minimum intensity of a stimulus that one can perceive, marking the boundary between detectable and undetectable levels of sensory input.