A Variety of Terms Are Used for Marketing Intermediaries

question 82

Multiple Choice

A variety of terms are used for marketing intermediaries.They vary in specificity and use in consumer and business markets.According to figure 13-1 above, the term that would be used to describe the intermediary in cell "A," would be _________.

• A)retailer
• B)middleman
• C)wholesaler
• D)distributor
• E)agent or broker

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Definitions:

Millennials

A generational cohort following Generation X, typically defined as people born from the early 1980s to the late 1990s, known for their familiarity with digital communications and media.

Loyal Customers

Consumers who repeatedly purchase from the same brand or business, often showing a preference for it over competitors.

Packaging

This refers to the materials and designs used to wrap or protect goods for sale, storage, or distribution.

Designing

The process of creating a plan or convention for constructing an object, system, or measurable human interaction.