What Are the Strengths and Weaknesses of Using Sales Promotion

question 277

Essay

What are the strengths and weaknesses of using sales promotion in the promotional mix?

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Definitions:

Payroll Taxes

Taxes imposed on employers and employees, calculated as a percentage of the salaries that employers pay to their staff.

Sales Taxes

Taxes imposed by governments on the sale of goods and services, typically calculated as a percentage of the sales price.

Federal Spending

The total amount of money spent by the federal government of a country on various national programs, services, and obligations.

Health Care

The maintenance and improvement of physical and mental health through medical services.