Retailing That Occurs Outside a Retail Outlet, Such as Through

question 227

Multiple Choice

Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is referred to as _________.

• A)limited-line retailing
• B)nonstore retailing
• C)scrambled merchandising
• D)hypermarkets
• E)intertype competition

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Definitions:

Potential Customers

Individuals or organizations that are likely to purchase a company's products or services but have not yet done so.

Ads

Short for advertisements, these are promotional materials designed to attract attention and encourage consumers to buy products or services.

Sensation

The process of sensory receptors and the nervous system receiving and representing stimulus energies from our environment.

Hedonism

The pursuit of pleasure; sensual self-indulgence as a primary goal in life.