The Key Goal for Retailers in the Accelerated Development Phase

question 10

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

• A)recover start-up costs.
• B)establish a dominant position in the fight for market share.
• C)delay entering the decline stage of the life cycle.
• D)find ways of discouraging their customers from moving to low-margin, mass-volume outlets.
• E)establish a retail concept which is a sharp departure from existing competition.

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Definitions:

Establishing

The act of setting up or founding something with a firm or stable basis, such as an organization, principle, or relationship.

Function of Goals

The purpose that goals serve, which is typically to provide direction, motivation, and a means of measuring progress.

Purpose

The reason for which something is done or created, or for which something exists.

Client Involvement

The active participation of clients in their care or service planning, emphasizing their input and engagement in the process.