Intermediaries That Represent a Single Producer and Are Responsible for Designing

question 157

Multiple Choice

Intermediaries that represent a single producer and are responsible for designing promotional plans, setting prices, determining distribution policies, and making recommendations on product strategy are referred to as _________.

• A)brokers
• B)line brokers
• C)selling agents
• D)distribution brokers
• E)manufacturer's agents

---

Definitions:

Marketing Programs

Structured plans or campaigns that are designed to fulfill the objectives of a marketing strategy, comprising various promotional and operational activities.

Tactical Planning

Short-term, specific planning that supports strategic planning, focusing on the actions and resources needed to achieve specific objectives.

Value Propositions

Statements that explain how a product or service solves a need, highlights its benefits, and why it's better than the competition.

E-commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.