Companies Vary as to the Amount of Security They Require

question 150

Multiple Choice

Companies vary as to the amount of security they require or can afford for their computer files.A company that sells a complete line of firewalls from a no-frills version to a version that uses retinal scans for admittance would employ which promotional element to most effectively promote its product to businesses?

• A)advertising
• B)sales promotion
• C)public relations
• D)personal selling
• E)expert endorsements

Understand the concept of reliability in research measurement and its types.

Recognize the difference between reliability and accuracy.

Understand the concept of validity, including face validity, expert validity, and construct validity.

Distinguish between the various scales of measurement (NOIR) and their significance.

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Definitions:

Self-Handicapping

A strategy where people avoid effort in the hopes of keeping potential failure from hurting self-esteem.

Self-Fulfilling Prophecy

A belief or expectation that causes itself to become true due to positive feedback between belief and behavior.

Fundamental Attribution Error

The tendency for observers to underestimate situational influences and overestimate dispositional influences upon others' behaviors.

Self-Serving Bias

A cognitive bias where individuals attribute their successes to personal factors and their failures to external factors.