Which of the Following Statements About Advertising Is Most Accurate

question 52

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising has limited control as to when and where an advertisement will be used.
• B)A key advantage of advertising is its ability to use customized interaction.
• C)Advertising can be a very effective "attention getter" especially for new products, but has little impact for repeat buys.
• D)Advertising is one of the least costly forms of promotion because it reaches a mass market.
• E)By advertising, a company can control what it wants to say, when they want to say it, and to some extent, to whom the message is sent.

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Definitions:

Request For Proposals

It is a document issued by a business or organization inviting suppliers or service providers to submit a proposal on a specific service or product requirement.

B2B Buying Process

The decision-making process by businesses when purchasing goods or services from other businesses, involving several stages from need identification to post-purchase evaluation.

Vendor Analysis

The process of evaluating and comparing suppliers to determine the best option based on factors such as price, quality, reliability, and service.

RFP

Request for Proposal, a document that a company posts to elicit bids from potential vendors for a desired solution or project.