When Callaway Opened Its "Online" Store, They Wanted to Be

question 224

Multiple Choice

When callaway opened its "online" store, they wanted to be very careful not to ruin the good relationship they had with their loyal trade partners.To make sure this did not happen, Callaway

• A)credited retail stores for online sales.
• B)offered their retail partners greater trade allowances.
• C)offered their retail partners Callaway stock options.
• D)discounted merchandise in retail outlets but not online.
• E)offered incentives for retailers if they encouraged their store customers to shop online.

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Definitions:

Westin

Westin Hotels & Resorts is a luxurious chain of hotels known for its wellness amenities, including fitness studios, nutritious foods, and comfortable bedding, aiming to enhance guests' well-being.

Crown Plaza Hotels

Crown Plaza Hotels is a global chain of full-service, upscale hotels catering to business travelers and the meetings and conventions market.

No Haggle

A pricing strategy where the seller sets a fixed price for a product or service, eliminating negotiation on the selling price.

Customer-Oriented

A business approach focusing on creating a positive experience for the customer by meeting and exceeding their needs and expectations.