Which of the Following Statements Describes the Most Significant Distinction

question 280

Multiple Choice

Which of the following statements describes the most significant distinction between a corporate vertical marketing system and an administered vertical marketing system?

• A)administered vertical marketing systems gain power through ownership while vertical marketing systems gain power through corporate agreement.
• B)administered vertical marketing systems gain power through size and influence of one channel member and through ownership.
• C)administered vertical marketing systems achieve coordination at successive stages of production and distribution by the size and influence of one channel member rather than through ownership.
• D)administered vertical marketing systems gain power through contractual agreement and ownership.
• E)administered vertical marketing systems are usually larger and more profitable than corporate vertical marketing systems.

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Except

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