Channels Are Typically Designed to Satisfy One or More of Four

question 281

Multiple Choice

Channels are typically designed to satisfy one or more of four consumer interests.When a membership book club allows its members to use the internet to notify the company whether they want to receive the next month's issue, the book club is appealing to which buyer requirement?

• A)variety
• B)adaptability
• C)information
• D)convenience
• E)pre-or post-sale services

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Definitions:

Sustainable Competitive Advantage

A unique advantage that allows a company to outperform its competitors over a long period.

Heterogeneous

Consisting of elements or parts that are different from each other; diverse in character or content.

Procedural Fairness

Refers to the customer’s perception of the fairness of the process used to resolve complaints about service.

Zone of Tolerance

The zone of tolerance refers to the range within which customers are willing to accept variations in product or service delivery quality, influencing satisfaction and loyalty.