When Choosing a Marketing Channel or Intermediary, It Is Important

question 77

Multiple Choice

When choosing a marketing channel or intermediary, it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market, (2) Which channel and intermediaries will best satisfy the buying requirements of the target market, and (3)

• A)how many of the firms competitors will be using the same channels?
• B)which channels have the partnership arrangements with other channels?
• C)which channel and intermediaries will be the most profitable?
• D)how long have the channel members and intermediaries been in business?
• E)who is responsible for negotiating the channel or intermediary contracts?

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Definitions:

Performance Obligation

A duty or task that a company must perform to satisfy a contractual commitment within a customer contract.

Accounting Period

An Accounting Period is a specific time frame for which financial statements are prepared, helping to compare and analyze financial performance and position, commonly a year, quarter, or month.

Time Period Assumption

The accounting principle that assumes a business's complex and continuous activities can be divided into shorter periods, such as months, quarters, or years, for reporting purposes.

Artificial Time Periods

Divisions of time into periods for accounting purposes that may not correspond to actual calendar periods.