The Objective of Logistics Management in a Supply Chain Is

question 230

Multiple Choice

The objective of logistics management in a supply chain is to minimize total logistics costs while

• A)satisfy minimum marketing objectives.
• B)maximize distribution channels.
• C)eliminate the need for additional manpower.
• D)deliver the appropriate level of customer service.
• E)maximize up-stream task transference.

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Definitions:

Penetration Pricing

A pricing strategy where the price of a new product is set lower than the competitors’ prices to gain market share quickly.

Pricing Strategy

The approach businesses use to set the prices of their products or services, which can influence demand, profitability, and market positioning.

Initial Price

The starting or original cost of a product or service when it is first offered for sale.

Price-sensitive

Referring to the degree to which the demand for a product or service is affected by changes in its price.