CPW (Cereals Produced Worldwide) Is a __________ Designed from the Start

question 158

Multiple Choice

CPW (Cereals Produced Worldwide) is a __________ designed from the start to be a global business.It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.

• A)dual distribution partnership
• B)multi-channel distribution
• C)cooperative distribution channel
• D)strategic channel alliance
• E)bilateral trade agreement

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Definitions:

Horizontal Diversification

A strategy used by companies to increase their product lines or enter into new markets to reduce risk and increase growth opportunities.

Unprofitable Operations

Business activities that result in a net loss rather than generating profit for the company.

Leveraged Buyout

A transaction where a company is acquired using a significant amount of borrowed money to meet the cost of acquisition.