Which of the Following Statements Regarding Corporate Vertical Marketing Systems

question 292

Multiple Choice

Which of the following statements regarding corporate vertical marketing systems is most accurate?

• A)successive stages of production and distribution are under shared ownership with all links in the marketing chain sharing title to the goods.
• B)corporate vertical marketing systems can use forward integration or backward integration but not both.
• C)corporate vertical marketing systems reduce distribution costs and gain greater control.
• D)capital investment increases but fixed costs decrease with corporate vertical marketing systems.
• E)corporate vertical marketing systems are only effective with low-end consumer goods.

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