Vertical Conflict Refers to

question 277

Multiple Choice

Vertical conflict refers to

• A)conflict that occurs between two members of the same level of a marketing channel.
• B)conflict that occurs between two different levels in a marketing channel.
• C)conflict between members of upper management who make the decisions and lower management who must deal with the daily logistics of the product.
• D)conflict between management goals and corporate and shareholder goals.
• E)conflict between two producers of the same product vying for limited distribution channel members.