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What Are the Key Differences Between a Direct and an Indirect

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What are the key differences between a direct and an indirect channel?


Definitions:

Intuitive

Relating to the ability to understand or know something immediately based on one's feelings rather than facts or evidence.

Market Leader

A company or brand that has the highest sales or market share in a particular industry or sector.

Market Share

The portion of a market controlled by a particular company or product.

Sustainable Value

The long-term value created by a company that not only encompasses financial performance but also includes social and environmental considerations.

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