For Most Products, It Is Difficult to Identify a Specific

question 106

Multiple Choice

For most products, it is difficult to identify a specific market price for a product or product class.Still, marketing managers often have a subjective feel for the competitors' price or market price.Using this benchmark, they then may deliberately choose a strategy of

• A)above-, at-, or below-market pricing.
• B)loss-leader pricing.
• C)penetration pricing.
• D)bundle pricing.
• E)experience curve pricing.

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Definitions:

Subjective Feel

An individual's personal and emotional response or perception towards something.

Profit-oriented Pricing

A pricing strategy aimed at maximizing profit by considering factors such as production costs, consumer demand, and competitive prices.

Target Return-on-sales Pricing

Target return-on-sales pricing is a pricing strategy where the price is set based on a specific target for the percentage return on sales.