In Response to Duracell's Introduction of the Duracell Ultra Battery

question 183

Multiple Choice

In response to Duracell's introduction of the Duracell Ultra battery, Energizer introduced an Advanced Formula battery, but unlike Duracell, Energizer priced its batteries at a low initial price to attract the mass market.Energizer used

• A)penetration pricing.
• B)prestige pricing.
• C)skimming pricing.
• D)price lining.
• E)cost-plus fixed-fee pricing.

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Definitions:

Tort Reform Movement

An effort to change the laws and procedures that govern civil litigation to reduce tort litigation or damages.

Strategies

Plans or methods developed to achieve specific goals or solve problems within various contexts, such as business, government, or personal life.

Substantial Factor Test

A legal criterion used to determine causation, considering whether an action was a significant cause of the harm.

Negligently Start

Refers to the act of initiating something (often a fire or other harm) due to carelessness or failure to take proper precautions.