_________

question 265

Multiple Choice

_________.

• A)lowering the price has only a minor effect on increasing sales volume and reducing unit costs
• B)when the high initial prices do not attract competitors
• C)many segments of the market are price sensitive
• D)when customers interpret high prices as signifying high quality
• E)customers are willing to buy immediately at the high initial price

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Definitions:

Craving

An intense, urgent, or abnormal desire or longing, especially for a substance or activity that can lead to addictive behavior.

Endorphins

Natural, pain-relieving chemicals produced by the body that also contribute to feelings of pleasure and well-being.

Opiate

A group of drugs derived from opium used for their analgesic, narcotic, and sedative properties, which can also lead to dependence and addiction.

Withdrawal Symptoms

The physical or psychological effects experienced when reducing or ceasing intake of a substance on which the body has become dependent.