In Some Cases, Penetration Pricing May Follow Skimming Pricing

question 58

Multiple Choice

In some cases, penetration pricing may follow skimming pricing.The skimming pricing would help __________ and the penetration pricing would help _________.

• A)increase market share; attract price-insensitive customers
• B)attract price sensitive customers; increase market share
• C)recoup initial research and development costs; increase market share
• D)recoup initial research and development costs; maintain market share
• E)increase market share; attract price insensitive customers

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Definitions:

Demographic Factors

Characteristics used to categorize populations, such as age, gender, income, and education, important in market research and policy-making.

Oral Communication

The process of expressing information or ideas through spoken words, as opposed to written words or nonverbal means.

Real Communication

Authentic exchange of information, feelings, or ideas between individuals or groups, involving active listening and understanding.

External Audiences

Groups or individuals outside of an organization who are interested in or affected by its activities and communications.