When Hallmark Cards Introduced a Line of

question 189

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously less expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive.Hallmark was using a __________ pricing strategy.

• A)prestige
• B)skimming
• C)penetration
• D)demand-backward
• E)experience-curve

---

Definitions:

GAAP

Generally Accepted Accounting Principles, a set of rules and standards for financial reporting used in the United States.

Assets Reporting

The process of documenting and disclosing the value and details of a company’s assets in financial statements.

Net Assets

The total value of all a company's assets after subtracting liabilities; an indication of the company's net worth.

GAAP

Generally Accepted Accounting Principles, a common set of accounting principles, standards, and procedures that companies must follow when they compile their financial statements in the United States.