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FIGURE 12-5
-Figure 12-5 above shows that when the price moves from $2.00 to $1.50 per unit, the quantity demanded
Break-even Point
The level of sales or production at which total revenues equal total costs, resulting in neither profit nor loss.
Contribution Margin
The selling price of a product minus the variable cost per unit, used to cover fixed costs and contribute to net profit.
Fixed Costs
Expenses that do not change with the level of production or sales activities within a short time.
Variable Costs
Expenses which are dependent on the volume of activity within a business.
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