FIGURE 12-8 -Figure 12-8 Above Represents the Final Three Generalized Steps in Generalized

question 257

Multiple Choice

FIGURE 12-8
-Figure 12-8 above represents the final three generalized steps in the pricing process.Assume pricing objectives and constraints, estimating demand and revenue, determining the cost, volume, and profit relationships have been completed prior to these last steps.Accordingly, at this point cell "A" represents the step at which a firm would

• A)determine any runaway costs that could transpire.
• B)determine the financial viability of the company.
• C)scan competitors for price lines for similar products or service.
• D)ensure that legal and regulatory constraints can be adhered to.
• E)select an appropriate price level.

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Definitions:

Conflict Perspective

A sociological approach that views social and economic institutions as tools of the struggle between groups or classes, used to maintain inequality and the dominance of the ruling class.

Structural-functionalism

An approach within sociology that considers society to be a complicated system with various parts working in harmony to ensure stability and cohesion.

African Americans

Individuals in the United States with ancestry from the black racial groups of Africa.

Feminists

Advocates or supporters of the rights and equality of women in political, economic, and social spheres.