Brand Development Index (BDI)

question 131

Multiple Choice

brand development index (BDI) .

• A)category development index
• B)consumer development index
• C)consideration development index
• D)channel development index
• E)customerization development

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Definitions:

Exemplar

A specific instance, example, or case that is representative of a concept, category, or phenomenon.

Schema

An organized framework for representing knowledge that typically includes characters, plots, and settings and incorporates both general knowledge about the world and information about particular events. See also script and story grammar.

Classical

Often referring to classical conditioning, a learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Family Resemblance

The concept of how members of a category share certain characteristics, though there may be no single characteristic common to all.