The Pricing Strategy That Is Almost the Exact Opposite of Skimming

question 102

Multiple Choice

The pricing strategy that is almost the exact opposite of skimming prices is

• A)price lining.
• B)target pricing.
• C)prestige pricing.
• D)odd-even pricing.
• E)penetration pricing.

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Definitions:

Weapons Effect

The mere presence of a weapon increases the probability that it will be used aggressively.

Aggression-likelihood Model

A theoretical model proposing how certain factors increase or decrease the likelihood that individuals will behave aggressively in given situations.

Neo-associationist Analysis

A psychological theory suggesting that emotions and behavior are the result of complex associations formed through experiences.

Excitation-transfer Model

A psychological theory suggesting that arousal caused by one stimulus can be transferred and add to the arousal elicited by a second stimulus, intensifying the overall emotional experience.