MrsRenfro's, Inc

question 253

Multiple Choice

Mrs.Renfro's, Inc., is a company that sells 25 different relishes in 45 different states.Mrs.Renfro's chipotle corn salsa is so popular that the company cannot make enough to keep its resellers stocked.Its price of $4.50 for a jar seems just right to consumers who savor its hot and spicy taste.The popularity of hot and spicy food is an example of a(n) _________ that Mrs.Renfro's has used to make its product a success.

• A)exchange parameter
• B)demand factor
• C)supply factor
• D)consumer index
• E)macroeconomic environmental factor