Which of the Following Statements Regarding Sales Goals Is Most

question 276

Multiple Choice

Which of the following statements regarding sales goals is most accurate?

• A)For marketing managers, sales revenue or unit sales are more easily addressed than profit goals.
• B)Cutting prices in one line to raise unit sales often results in an increase in sales for related products as well.
• C)Very often cutting prices results in a decrease in market share.
• D)Setting unit sales as a profit objective results in price wars with competitors, so the practice is limited to industries with as few competitors as possible.
• E)An advantage of increasing unit sales is that it always results in an increase in profits.

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Definitions:

Software Firm

A company specialized in developing, distributing, and maintaining software products or services.

Confidence

The feeling or belief that one can rely on someone or something; firm trust and self-assurance in one's powers, abilities, or qualities.

Entrepreneurs

Individuals who innovate, create, manage, and assume the risks of a business venture in pursuit of profits and growth.

Administrators

Individuals who are responsible for managing and overseeing the operations of organizations or parts of organizations, ensuring that they function efficiently.