When Coca-Cola Promoted Coke as a Morning Beverage When You

question 236

Multiple Choice

When Coca-Cola promoted Coke as a morning beverage when you didn't want coffee, it was using

• A)product modification.
• B)brand modification.
• C)market modification.
• D)market-product extension.
• E)diversification.

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Definitions:

Limited Liability

A legal structure that limits an owner's loss to the amount invested, protecting personal assets from business debts.

Partnership Activities

Activities involving two or more people or entities collaborating for a mutual goal, especially in a business context.

Salaries

Fixed regular payments made by employers to employees, typically expressed as an annual sum and paid in monthly or biweekly intervals.

Net Income

The total earnings of a company after deducting all expenses, taxes, and costs from its total revenues.