Reducing the Content of Packages Without Changing Package Size and Maintaining

question 92

Multiple Choice

Reducing the content of packages without changing package size and maintaining or increasing the package price is referred to as _________.

• A)top-down marketing
• B)trading up
• C)bottom-up marketing
• D)game-playing
• E)downsizing

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Definitions:

Capitalist Economy

An economic system based on private ownership of the means of production and the creation of goods or services for profit.

Regulation

The establishment of rules by government or other authorities to control or govern conduct within a specific area.

Substantial

Of considerable importance, size, or worth; a term indicating something that is large enough in magnitude or number to merit attention.

Industrialization

The transformation from agrarian societies to industrial economies, characterized by the development of manufacturing, technological advancement, and urban growth.