The Term Branding Refers to

question 93

Multiple Choice

The term branding refers to

• A)the licensing of a name, phrase, design, symbol, or combination of these, for a period of 17 years at which time a firm may renew its rights to them.
• B)a marketing decision in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• C)assigning the same name or part of a name to all products in a firm's product mix.
• D)the identification of an organization's products based upon individual CPUS or SKUS.
• E)selecting a name, phrase, design, or symbol that best reflects a product's features provided the concept is generic.

---

Definitions:

Common Stock

An equity security that represents ownership in a corporation, entitling holders to vote at shareholder meetings and receive dividends.

Net Cash

The amount of cash available after accounting for cash inflows and outflows over a particular period.

Operating Activities

Activities directly related to the primary business operations, including the production, distribution, and sale of goods or services.

Free Cash Flow

A measure that assesses a company’s ability to fund its capital expenditures and dividends from its net cash provided by operating activities.