The Term Branding Refers to

question 93

Multiple Choice

The term branding refers to

• A)the licensing of a name, phrase, design, symbol, or combination of these, for a period of 17 years at which time a firm may renew its rights to them.
• B)a marketing decision in which an organization uses a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors.
• C)assigning the same name or part of a name to all products in a firm's product mix.
• D)the identification of an organization's products based upon individual CPUS or SKUS.
• E)selecting a name, phrase, design, or symbol that best reflects a product's features provided the concept is generic.

---

Definitions:

Mortgage Notes

Legal documents representing a promise to pay a specific amount of money, secured by a mortgage on property.

Investment Contract

In securities law, a type of security encompassing any contract by which an investor invests in a common enterprise with an expectation of profits solely from the efforts of persons other than the investor.

Section 5

A reference that needs context for accurate definition, often related to specific laws or regulations depending on the document it is cited in.

Registered Offering

A securities offering that has been registered with the Securities and Exchange Commission, making it available to the public.