When Consumers Think of Harley-Davidson, the Image of a Masculine

question 326

Multiple Choice

When consumers think of Harley-Davidson, the image of a masculine, non-conformist is the likely vision associated with that brand name.With Vespa motor scooters, the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match.Both Vespa and Harley-Davidson

• A)have brand personalities.
• B)have created brand mannerisms.
• C)are symbolic brands.
• D)use brand personification.
• E)use product personification.

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Definitions:

Exorcism

A religious or spiritual practice of evicting demons or other spiritual entities from a person or an area believed to be possessed.

Herbal Potions

Blends of plant-based substances intended for medicinal or therapeutic purposes.

Mass Madness

A phenomenon where a group of people exhibit similar hysterical behaviors or psychological symptoms, historically termed as mass hysteria.

Ancient Greeks

Refers to the people of Greece and their civilizations that flourished from the 8th century BC to the end of antiquity.