The Four Steps in the Sequential Building Process of Brand

question 319

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, _________, and to create a consumer-brand connection.

• A)products lower in price
• B)easing consumers' decision making
• C)eliciting the proper consumer responses
• D)products higher in value
• E)needed market modification

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Definitions:

Information Overload

A condition in which someone receives too much information, often leading to difficulty in understanding issues or making decisions.

Positive Psychology

The scientific study of optimal human functioning; aims to discover and promote strengths and virtues that enable individuals and communities to thrive.

Scientific Methods

A systematic process for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge, based on empirical or measurable evidence.

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