Mattel Has Contractually Agreed to Let Colgate Use the Barbie

question 240

Multiple Choice

Mattel has contractually agreed to let Colgate use the Barbie name and image on kids' toothpaste and toothbrushes.Colgate pays Mattel a fee for the use of the Barbie name and image.This is an example of

• A)manufacturer branding.
• B)generic branding.
• C)reseller branding.
• D)mixed branding.
• E)brand licensing.

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Definitions:

Fixed Assets

Long-term tangible assets used in the operation of a business that are not intended to be sold within a year, such as buildings, machinery, and equipment.

Equity Capital

The amount of money that is invested into a business by its owners in exchange for a share of ownership.

Dividend Payments

Distribution of a portion of a company's earnings to its shareholders, usually in cash or additional stock.

Dividend Yield Ratio

A financial ratio that shows how much a company pays out in dividends each year relative to its stock price.