A Risk with __________ Is That Too Many Uses for One

question 239

Multiple Choice

A risk with __________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

• A)brand extension
• B)family branding
• C)co-branding
• D)blanket branding
• E)mixed branding

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Definitions:

Freedom To Choose

The ability or right of individuals and groups to make their own choices, particularly in matters affecting their lives, without undue external pressure or constraint.

Voluntary Responses

Behaviors that are the result of conscious decision making, contrasting with automatic or reflexive actions.

Thorndike

An American psychologist known for his work in educational psychology and the theory of learning based on the principle of reinforcement.

Taste Aversions

A learned negative reaction to a particular taste after it has been associated with illness or discomfort, demonstrating a form of classical conditioning.