Brand Extensions Require

question 61

Multiple Choice

Brand extensions require

• A)manufacturing a product under a new name that consumers will view as an entirely new product line.
• B)manufacturing a new product with the same brand name for a new market segment in the same product class so consumers will view it as a logical addition to the original product line.
• C)manufacturing accessory products such as Barbie clothes for Barbie Dolls.
• D)licensing another firm to manufacture modified versions of the original products.
• E)applying the current brand name to enter a completely different product class.

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Definitions:

Dry-Cleaning Chemicals

These are the chemicals used in the process of dry cleaning, which is a method of cleaning clothes and textiles using a solvent other than water.

Nominal Damages

A symbolic small amount of money awarded in court to recognize that a legal wrong has occurred, without the plaintiff having suffered significant loss.

Plaintiff

The party who initiates a lawsuit or legal action, seeking relief or damages from the defendant.

General Damages

Restitution for losses naturally expected from a breach of contract.