The Strategy of Trading Down Involves

question 62

Multiple Choice

The strategy of trading down involves

• A)adding product features but using lower quality product materials.
• B)reducing product features and using lower quality product materials.
• C)reducing the number of features, quality, or price of a product.
• D)seeking a less price sensitive target market.
• E)changing to a mass market discount distributor.

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Definitions:

Substrate

The surface or material on or from which an organism lives, grows, or obtains its nourishment, or the reactant upon which an enzyme acts.

RNA Hypothesis

A scientific theory suggesting that RNA, rather than DNA, was the first genetic material to evolve in early life forms.

Polypeptides

Chains of amino acids linked by peptide bonds, which can function independently or as part of a protein.

Alexander Cairns-Smith

A scientist known for his "clay hypothesis" proposing that complex organic molecules could have evolved from clay minerals.