The Key Idea Behind Diffusion of Innovation Is That

question 18

Multiple Choice

The key idea behind diffusion of innovation is that

• A)not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population.
• B)once a product enters the market the time span between awareness and purchase is incredibly short.
• C)the introduction of a entire new product class almost always diffuses the importance of its predecessor within a matter of months.
• D)adoption of a new product depends almost entirely upon the introductory price, so adoption diffuses based upon consumer income.
• E)the rate of adoption has an almost one-to-one correlation with the life cycle graph based on product class.

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