Brand Extensions Require

question 61

Multiple Choice

Brand extensions require

• A)manufacturing a product under a new name that consumers will view as an entirely new product line.
• B)manufacturing a new product with the same brand name for a new market segment in the same product class so consumers will view it as a logical addition to the original product line.
• C)manufacturing accessory products such as Barbie clothes for Barbie Dolls.
• D)licensing another firm to manufacture modified versions of the original products.
• E)applying the current brand name to enter a completely different product class.

---

Definitions:

Chest Expanded

Refers to the increase in chest volume or the act of inflating the lungs by taking a deep breath, often as part of physical exercises or as a measure of lung capacity.

Slight Smile

A subtle and often brief expression of happiness, contentment, or affection, usually indicated by a small upward curve of the corners of the mouth.

Pride

A feeling of self-respect and personal worth, often associated with a sense of accomplishment or belonging.

Vocal Nuances

Subtle variations in voice quality, tone, pitch, and emotion that can convey different meanings and add depth to verbal communication.