FIGURE 11-6 -The Consumers Represented by "B" in Figure 11-6 Above Are

question 261

Multiple Choice

FIGURE 11-6
-The consumers represented by "B" in Figure 11-6 above are called _________.

• A)innovators
• B)late majority
• C)early majority
• D)early adopters
• E)laggards

---

Definitions:

Woodworth's Personal Data Sheet

One of the first self-report inventories designed to assess psychological well-being, used initially for military personnel.

Objective Instruments

Tools or devices used in research or assessment that provide measurable and unbiased results.

Projective Instruments

Psychological assessment tools that use ambiguous stimuli to elicit responses that are thought to reveal hidden emotions and internal conflicts.

Mental Age

Mental age is a concept used to describe the level of intellectual development as compared to the average intellectual capacity of individuals at a particular age, often used in IQ testing.