Figure 11-6 Above Shows Five Categories and Profiles of Product

question 323

Multiple Choice

Figure 11-6 above shows five categories and profiles of product adopters.Deliberate adopters with many informal social contacts are called __________ and would be found in cell _________.

• A)innovators, A
• B)early adopters, B
• C)early majority, C
• D)late majority, D
• E)laggards, E

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Definitions:

Kruskal-Wallis Test

A non-parametric method for testing whether samples originate from the same distribution, used as an alternative to the one-way ANOVA when the distribution assumption is violated.

F-test

A statistical test used to compare two variances and determine if they come from populations with equal variances.

Kruskal-Wallis Test

A nonparametric method for testing whether samples originate from the same distribution, used when the assumption of normality in ANOVA is violated.

P-value

The probability of observing test results at least as extreme as the results actually observed, under the assumption that the null hypothesis is true.