There Are Several Reasons Why a Consumer Would Be Reluctant

question 133

Multiple Choice

There are several reasons why a consumer would be reluctant to purchase a new product.One example would be a psychological barrier.A psychological barrier occurs when

• A)there is no incentive to change.
• B)there are physical, economic, or social risks.
• C)there are cultural differences or affects on image.
• D)the financial commitment is too great.
• E)the product is not consistent with existing habits.

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