Trading Down Refers to

question 41

Multiple Choice

Trading down refers to

• A)reducing the number of features, qualities, or price.
• B)reducing the amount of product carried as inventory.
• C)reducing the number of products carried in a product line.
• D)redirecting marketing resources from a large producing target market to one that is not performing as well.
• E)redirecting marketing resources away from target market segments that are not performing up to expectations.

---

Definitions:

Strategic Plan

A methodical approach to visualizing an ideal future, which involves setting broadly outlined goals or objectives and outlining a series of actions to realize this vision.

Social Media Strategist

A professional who ties in the goals and objectives for the company or client in question, and focuses on how to get these measures accomplished.

Key Business

Critical or essential business activities or factors that contribute significantly to its success.

Communication Objectives

Targets or goals set for communications strategies, often aimed at conveying specific messages to target audiences.