The Four Steps in the Sequential Building Process of Brand

question 319

Multiple Choice

The four steps in the sequential building process of brand equity include positive brand awareness, establishing a brand's meaning in the minds of consumers, _________, and to create a consumer-brand connection.

• A)products lower in price
• B)easing consumers' decision making
• C)eliciting the proper consumer responses
• D)products higher in value
• E)needed market modification

---

Definitions:

Weak Economy

An economic state characterized by slow growth, high unemployment, and low consumer confidence.

Profit Sharing

A financial incentive strategy where employees receive a share of the company’s profits, based on its earnings, as a form of motivation and reward.

Skill-based Pay

A compensation system where employees are paid based on the skills and knowledge they possess rather than their job title or position.

Motivation System

A framework within an organization designed to stimulate and encourage employees to achieve goals and improve performance.