Developing a Pool of Concepts as Candidates for New-Products Is

question 283

Multiple Choice

Developing a pool of concepts as candidates for new-products is the __________ stage of the new-product process.

• A)proactive production strategy
• B)screening and evaluation
• C)product development
• D)new-product strategy development
• E)idea generation

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Definitions:

Experimental Method

A research method involving the manipulation of variables to determine cause and effect relationships.

Random Assignment

A method used in experiments to randomly allocate participants to different groups in order to reduce bias and ensure the groups are comparable.

Ethical Guidelines

A set of principles designed to help professionals conduct their work with integrity and honesty.

Control Groups

Groups in experimental research that do not receive the treatment being tested, allowing for comparison with the experimental group.