The Second Step in the Sequential Building Process of Brand

question 112

Multiple Choice

The second step in the sequential building process of brand equity is _________.

• A)develop positive brand awareness
• B)establish a brand's meaning in the minds of consumers
• C)elicit the proper consumer responses to a brands identity and meaning
• D)create a consumer-brand connection
• E)reward loyal customer behavior

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Definitions:

Longitudinal

A research design involving repeated observations of the same variables over an extended period of time.

Emotional Bond

A deep connection between individuals, characterized by feelings of affection, trust, and loyalty.

Infant

A very young child or baby, typically under one year old.

Attachment

Attachment is an emotional bond between individuals, characterized by a seeking of closeness and perceived security. In psychology, it primarily refers to the bond between infants and their caregivers.