Which of the Following Statements Is Most Accurate

question 279

Multiple Choice

Which of the following statements is most accurate?

• A)Test marketing is especially important for new-product services.
• B)Expensive consumer products or costly industrial products must test market their products in extremely upscale environments to guarantee accurate results.
• C)Test marketing is better suited to relatively inexpensive consumer products than for new-product services.
• D)Test marketing is very expensive and can really only be used by large corporations.
• E)Test market results are often less helpful than expected when the testing area is generic.

---

Definitions:

Predictions

Statements or assertions about what will happen in the future, often based on observation, hypothesis, or statistical analysis.

Heuristic

A mental shortcut or rule of thumb that simplifies decision making, not guaranteed to be optimal, perfect, or rational, but useful for making quick decisions.

Subgoal

A smaller, intermediate objective set as a step towards achieving a larger goal.

Algorithm

A step-by-step procedure or formula for solving a problem.