Define Diffusion of Innovation

question 57

Essay

Define diffusion of innovation. Identify and describe the categories and profiles of each product adopter.

---

Definitions:

Social Media Releases

Official statements or announcements distributed through social media platforms to reach a wider audience.

Direct to Consumer Releases

Direct to Consumer Releases are marketing or product distribution strategies that bypass intermediaries, delivering products or services directly from the manufacturer to the consumer.

News Releases

Official statements issued to the media to announce something of interest.

Letters of Condolence

Written expressions of sympathy towards someone who has experienced loss or suffering.