Which Strategy Involves a Firm Using Different Marketing Mix Activities

question 119

Multiple Choice

Which strategy involves a firm using different marketing mix activities, such as product features and advertising, to help consumers perceive the product as being different and better than competing products?

• A)dual distribution
• B)market differentiation
• C)product differentiation
• D)market penetration
• E)full coverage marketing

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Definitions:

Despair

a state of mind characterized by feelings of loss, hopelessness, or pessimism.

Coping

Strategies or mechanisms employed by individuals to handle, manage, or adapt to stress and difficult situations in life.

Stress

(1) Physical or psychological demands on a person or organism. (2) Response to physical or psychological demands.

Adapt Thinking

The process of adjusting one's thoughts and cognitive processes in response to new information or environments.