Advertising Is Important for Products Such as Butterfinger Candy Bars

question 308

Multiple Choice

Advertising is important for products such as Butterfinger candy bars and Dasani bottled water that is purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?

• A)They are highly sought brand sensitive goods that one purchases from a wholesaler.
• B)They are unsought products, so advertising targets consumers' impulsiveness.
• C)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
• D)They are shopping products and can easily go out of stock.
• E)They are semidurable goods, and advertising helps to maintain high inventories.

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